Tuesday, December 18, 2012

Yamaha posts 33% domestic sales growth in November 2012

Mr. Roy Kurian, National Business Head, India Yamaha Motor
India Yamaha Motor, the world’s leading two wheeler manufacturer, has registered a growth of 33% in domestic sales during November 2012 as compared to the corresponding period last year. The company continues to maintain an upward trend in sales on the back of its superb product line-up, new launch in the scooter segment and innovative customer centric activities.

The company sold 37,347 units in November 2012 as against 28,178 units sold in November last year in the domestic markets. In the Export markets the company sold 7,344 units in November 2012 as compared to 10,984 units in the same month last year. The overall sales stood at 44,691 units in November 2012 while 39,162 units were sold in November 2011, thereby registering 14% overall growth.

Speaking on the results, Mr. Roy Kurian, National Business Head, India Yamaha Motor, said, “We are very pleased with the sales growth that we’ve witnessed in the past month on account of our strong product portfolio, upbeat customer confidence and new launch in the scooter segment with RAY. Our efforts towards enhancing our relationship with our esteemed customers through various initiatives like the Yamaha Safe Riding Science Programs, R15 One Make Race Championships etc., have also been very rewarding. We recently introduced a unique marketing initiative called RAY cavalcade which reached the RAY customers in a more targeted manner. The festive season did play a role in changing the market sentiment however due to the current economic conditions and rise in inflation, the festival season has been weak compared to last year.”

The company is also planning to introduce the Yamaha Female Riding Training programme very soon meant exclusively for women. It has already expanded its dealer network and improved customer care quality for female customers by appointing more female staffs at customer contact points and introducing female customer care programs. Currently, India Yamaha Motor has more than 400 dealers across India and plans to spread out to more cities increasing its dealer network to 2000 by 2014. Looking at the growing demand of two wheelers in the tier 2 and tier 3 cities, Yamaha has embarked on building a strong dealership network in these cities. The company is also working on its secondary network to be realigned to reach more & more customers in rural areas.”

The company is making rapid progress in its plans to establish a substantial market share in the scooter segment. The company which recently launched its scooter RAY which primarily targets a customer base of young urban women has received good response within few months of the product’s launch in the Indian market. With Ray, the Company formally announced its entry in the Indian scooter segment. RAY is the first Yamaha model to enter India’s scooter category and is strategically positioned to expand Yamaha’s share of the Indian market. With the addition of the scooter Ray in its portfolio, India Yamaha motor is looking at an overall market share of 10% with 15% share coming from the scooter segment by 2016.

Yamaha continues to reinforce its relationship with the customers and has launched the ‘YES!YAMAHA’ campaign that endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”.

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