Friday, December 19, 2014

SCHWING Stetter India launches tower crane

SCHWING Stetter India, with its expertise in concrete construction equipments in India, has brought expertise from the group company XCMG, one of the top five world-renowned construction equipment manufacturing companies, to launch an exclusive range of SCHWING-XCMG tower cranes in India. This marks the entry of SCHWING Stetter into material handling industry.

The tower crane can withstand extreme conditions in construction sites. Designed with several features to handle high-rise projects, the crane comes in various capacities and types ranging between 5 tons and 6 tons.

Speaking on the occasion, Mr. Anand Sundaresan, Vice-Chairman & Managing Director, SCHWING Stetter India, said: “The launch of the SCHWING-XCMG tower crane marks a very important milestone in the journey of SCHWING Stetter. This is extremely special for us because we are slowly foraying into the material handling market with the tower cranes. Moreover, it is our profound objective to be able to constantly upgrade and update our equipment to suit the current needs of the construction industry”.  

Mr. V.G. Sakthikumar, Managing Director, SCHWING Stetter Sales & Services Pvt. Ltd., said: “Keeping in mind the growing infrastructure requirements in India, our focus has shifted into improvising our technologies that will help to save time and money and improve performance. We believe that the SCHWING-XCMG tower crane will enable all of this for the construction equipment industry. The launch of the SCHWING-XCMG tower crane will be a defining moment in the journey of SCHWING Stetter.”

Mahindra First Choice Wheels opens 400th dealership in Delhi

Mahindra First Choice Wheels Ltd. (MFCWL) has just reached a new milestone with the inauguration of its 400th outlet in Dwarka in Delhi NCR. This is the company’s 34th dealership in Delhi NCR and the 137th in North India.

The new outlet, Car Choice II, is spread across 10,000 sq. ft. and is located at near Gokul Garden, Dwarka, and was inaugurated by Mr. Rajeev Dubey, President (Group HR, Corporate Services & After-Market) & Member of the Group Executive Board, Mahindra & Mahindra Ltd. Dr. Nagendra Palle, CEO, Mahindra First Choice Wheels, was also present.

“Today is a very significant day for the entire MFCWL family as we achieve yet another milestone in our journey. Over the past seven years we have not only emerged as India’s leading used car company but have also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. But perhaps our greatest achievement has been the credibility that we have brought to an industry that was largely unorganised,” said Mr. Dubey.

“Rising consumer confidence is driving demand for used cars in the country. This state-of-the-art dealership at NCR will help us tap into this growth trend. NCR is the biggest market and a strategically important one for the company. Aside from the metros, we have also been getting an excellent response from B and C category towns which is enabling us to expand faster. We are planning to close the year with 500 outlets and 1.5 lakh vehicle sales, both online and offline,” said Dr. Palle.

“Mahindra First Choice Wheels already has a significant presence in the North and we are delighted to extend our association with Mr. Sanjay Duggal, Managing Director of Car Choice II. His expertise and knowledge of the local market will help us make further inroads in NCR. 

At Mahindra First Choice Wheels Ltd., we are witnessing a transformational change in the way we operate, use of technology is bringing transparency and speed to the transactions. With a vision to create a used car eco-system, we are enhancing and leveraging our physical and online presence. A strong retail franchise network of 400 plus outlets across 225 cities, forms the backbone of our operations and we are best positioned to deliver a Brick and Click experience to customers. We are creating value for all our stakeholders across the value chain through innovative and industry-first products for all our customers. Our strong franchisee network will play critical role in delivering products to the customers”, said Mr. Yatin Chadha, Senior Vice President, Mahindra First Choice Wheels.   

“Car Choice II is our second outlet in Dwarka after the sector-23 outlet and we are delighted to extend our relationship with Mahindra First Choice Wheels which is already a well established brand in the country. Our dealership will offer the entire range of services for customers, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation to all those wishing to purchase or sell a used car,” said Mr. Sanjay Duggal.

Within a short period of the launch, MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. We have recently launched seven innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including consumers, dealers, financiers, leasing companies and manufacturers.

The company’s footprint in NCR currently encompasses 34 dealerships and it further plans to expand this number to 40 outlets by year end. Key focus areas include Mayur Vihar, Gurgaon, RK Puram, Punjabi Bagh, Indirapuram, Shahadra, Okhla, Mathura Road, Janak Puri and Gaziabad in NCR.

From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has made several innovations along the way. 

The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its ‘Highline’ stores for selling high-end multi-brand used cars.

Mercedes-Benz inaugurates its fourth outlet in TN, opens Sundaram Motors’ new dealership in Madurai

Mercedes-Benz India recently inaugurated the world class dealership of Sundaram Motors in Madurai. A record 14th outlet inauguration by the Three Pointed Star in 2014 further reiterates the brand’s claim of providing ‘The best or nothing’ to its customers in Tier-II and III cities across the country. 

The result of the brand’s qualitative network expansion strategy and constant endeavor of creating unique luxury destination for its discerning customers, the new dealership is located at South Veli Street, Madurai, and was inaugurated by Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, and Mr. Sharath Vijayaraghavan, Executive Director, Sundaram Motors.

Mr. Eberhard Kern said: “Mercedes-Benz India has successfully pursued its ‘Year of Excellence’ strategy in 2014 and the inauguration of this 14th outlet this year is a testament of this success. We have launched 10 products this year and also further extended our presence across India and the results are showcased through our growth. We look to end the year on a high and look to take the momentum to the next year.”

“Sundaram Motors has been associated with the brand for over a decade and are committed to the brand’s pledge of creating unparalleled luxury experience for our discerning customers. In our endeavor to reach closer to our customers both in metros as well in Tier-II and III cities, our dealer partners play a very important role, by investing in facilities like these. We are confident that Sundaram Motors will create more value for our ever increasing customer base in Madurai and adjoining markets,” added Mr. Kern.

As part of the ‘Year of Excellence’ strategy, Mercedes-Benz further enhanced its dominant position in the market with the inauguration of its fourth outlet in Tamil Nadu. The dealership is spread over 10,000 sq. ft. The state-of-art showroom has a 5-car display, a luxurious Customer Lounge, a Cafeteria and Boutique Display which are aimed at providing a superlative luxury car purchase experience for the discerning customers. 

Designed and created to provide a fascinating Mercedes-Benz experience for customers, the new facility has optimum visibility and presence in the area and is conveniently located for customers. The world-class Service Center will provide patrons a complete luxury ownership experience. The dealership has a qualified and experienced team of 21 committed personnel ensuring a hassle free and unmatched experience to the customers.

Mr. Sharath Vijayaraghavan said: “Our association with the iconic Three Pointed Star makes us proud and we are only delighted to take this association further with the inauguration of this state of art dealership. It gives us immense pleasure to present this world class dealership to our patrons in Madurai and provide them the unique attributes that brand Mercedes-Benz stands for globally. Over the years we have grown along with Mercedes-Benz and managed to create excellence in all our areas of operation. This new outlet is a reiteration of the pledge of providing an experience of excellence to our growing customer base in the region.”

The ‘Excellence in Network’ strategy of Mercedes-Benz translates to continuous endeavors in creating new avenues of customer fascination and delight. It means creating new benchmarks in terms of modern luxury and driving innovations. One-of-its kind initiatives are being implemented across dealerships guided by Mercedes-Benz India in enhancing this environment of ‘Excellence’ and to create an experience of modern luxury. All the five human senses of Sight, Sound, Touch, Smell and Taste are directly and very uniquely addressed in the dealerships through carefully chosen elements which impress upon these senses. These essentially aim at bringing in the feeling of exclusivity and also impresses upon the customers and prospects an environment that spells modern luxury. The fascinating elements of impressing the five Senses of a Patron create uniqueness in terms of universal experience across all Mercedes-Benz dealerships.

Honda Cars India spreads footprint in Mumbai, opens second dealership at Thane

Honda Cars India Ltd. has inaugurated its new state-of-the-art dealership, Regent Honda, at Thane in Mumbai. This new dealership was inaugurated by Mr. Jnaneswar Sen, Sr. Vice President, Marketing & Sales, Honda Cars India Ltd., along with the Managing Director of the dealership Mr. Kamal Ailsinghani. 

Spread over an area of 24,800 sq. ft., Regent Honda is conveniently located in the city and constitutes a team of enthusiastic, trained & dedicated manpower to provide highest level of customer satisfaction. It is a 3-S facility designed and built to provide the complete range of Honda services to its customers – sales, service and spare parts. The facility boasts of a showroom and a State of the art workshop with 21 workshop bays.

Speaking on the occasion, Mr. Jnaneswar Sen said: “We are extremely delighted to enhance our presence in Maharashtra with the inauguration of this new facility of Regent Honda in Thane. This inauguration is a part of our commitment towards expanding dealer and customer support networks across the country. We are confident that this new state-of-the-art facility will cater to the growing demand for Honda cars and help customers enjoy more choice, convenience and the latest in car sales and service industry for an enhanced ownership experience.”

Mr. Kamal Ailsinghani said: “I am thankful to Honda Cars for the support and confidence they have shown in our business. Our showroom boasts of best-in-class infrastructure and we are looking forward to provide world class service experience to our customers.”

Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency. The company has an extensive dealership network with 205 facilities in 133 cities across India. The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.

Hyundai ‘Life is Brilliant’ campaign receives overwhelming response

Hyundai Motor India Ltd. (HMIL) launched its first-ever corporate campaign focusing on India, ‘Life is Brilliant’, on November 22. The campaign, designed to illustrate Hyundai Motor India’s aim of making customers’ lives happier, has received an overwhelming response on the digital space garnering over 4 million views on YouTube in less than two weeks. The campaign has resulted in striking an emotional connect with Indian consumer and has created a buzz in the digital medium by trending and becoming the most watched YouTube viral film in the Hyundai portfolio in India.

Aiming to become the “Most Loved and Caring Brand” of India, the campaign directly strikes a chord with Indian consumers by bringing alive various emotions through an engaging story line. Since inception, Hyundai Motor India has been continuously growing and has become a household name for over 3.5 million happy families in the country. It has further redefined the consumer’s emotional state, needs and aspirations of being a proud owner of a Hyundai brand.

Speaking at the launch of this campaign, Mr. Rakesh Srivastava, Sr. Vice President - Sales and Marketing, HMIL, said: “Life is Brilliant” campaign has created a strong bond between the consumer and the brand Hyundai by evoking an emotional connect by showcasing the car as playing an integral part in reuniting the family. We always strive to play a role that extends beyond being just a car manufacturer to becoming customers’ lifetime companion.”

India plays important role in the market for Hyundai Motor Company, and Hyundai Motor India has been serving Indian customers with high quality products. Hyundai Motor India launched its first ever India centric corporate campaign in line with its global campaign titled Live Brilliant. It is designed to deliver the essence of global brand direction Modern Premium. Hyundai engages with the customer’s on-ground through interactive 360 marketing activations making it the most talked about brand on various digital platforms. Through global and specially designed India specific brand communication, HMIL ensures consistent and sustainable brand excitement.

The television commercial establishes the identity of Hyundai brand as Modern Premium through its simple, creative and caring storyline that goes well with the way Hyundai has integrated itself in the Indian consumer’s heart. The storyline depicts a child’s yearning for his mother while she is away from home on a project. The story unfolds to show how the child desires for his mother, and how his father fulfills the dream of bringing his mother back home using a Hyundai car. The TVC showcases the strong role that Hyundai plays in uniting the entire family together.  This further accentuates the fact that Hyundai has now become an integral part of India and binds the nation in a fabric full of emotions.

Hyundai Elite i20 achieves landmark of 56,000 bookings

Hyundai Motor India Ltd. (HMIL) has achieved yet another milestone for the Elite i20. Marking the World Premier of the 2nd Generation of i20 in India on August 11, 2014, the car has received the highest-ever bookings of 56,000 units within four months of its launch. The success of Elite i20 has further strengthened Hyundai’s position as a premium car manufacturer in India across segments. Since the latest successful launches of Grand, Xcent, Santa Fe and Elite i20, Hyundai established leadership in its segments becoming India’s most loved brand under its modern-premium brand direction.

The Elite i20 has a strong fan following gaining positive momentum in the market as India’s Elite companion. Within the second month of its launch, the Elite i20 has forayed into the list of top 10 most selling brands in India receiving overwhelming appreciation and response. The Elite i20 comes with great combination of power, performance, mileage, comfort, driving pleasure and un-paralleled value proposition. Hyundai’s signature design language, the Fluidic Sculpture 2.0 has captured the attention of customers and has created a new design benchmark in the segment, setting a trend of future cars that Hyundai is making for global markets.

On achieving this milestone, Mr. Rakesh Srivastava, Sr. VP, Sales & Marketing, HMIL, said: “We are overwhelmed by 56,000 customer bookings on strong appreciation and acceptance of the new Elite i20 making it a huge success. The demand of Elite i20 has doubled and in November we sold 10,500 units. We are working towards increasing its production for faster deliveries to offer a delightful experience to customers. The Elite i20 has seen heightened response across the country for petrol and diesel variants creating new Elite customers for future. Hyundai reaffirms its commitment to the customer and will continue to bring world-class products.”

Hyundai has innovatively developed 360 degree marketing campaigns for the Elite i20 through simple, caring and creative way and received noteworthy recognition for the same. The Elite i20 marketing campaign “Uncompromise” has resonated with customers and media alike thereby, developing a “Super Performer” brand making it “A car beyond Hatchback”. Hyundai engages with the customers on-ground through interactive marketing activations and makes the product available through its strong nationwide network of 405 dealers and over 1000 service points providing best-in-industry sales and service support to its customers. Hyundai has actively engaged with customers on social media platforms with innovative interactive campaigns with the Elite i20 becoming the most talked about brand in the industry.

Hyundai Elite i20 has consolidated its position as a trendsetter in the industry. The frugal diesel and petrol engines in the Elite i20 are true examples of engineering excellence of Hyundai Motor Company.  The engines offer best in class mileage of 18.60 kmpl (Era/Magna - ARAI Certified) 1.2 Dual VTVT Kappa petrol and a mileage 22.54 kmpl (Era/Magna - ARAI Certified) for the powerful and refined 2nd Generation U2 1.4 CRDi diesel engine. The new Elite i20 offers a bold design, stunning looks and strong driving dynamics.

Suzuki Motorcycle on a consistent growth path, records 2% rise in November sales

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) registered a 2% increase in its November 2014 sales figures as compared to November 2013. It sold 33,400 units in November 2014 as opposed to 32,799 units in November 2013, recording a growth in its overall sales. Thus, the company has maintained a consistent growth path over the last couple of years.

Speaking on this growth pattern, Mr. Atul Gupta, Executive Vice President, SMIPL, said: “Our concerted efforts to promote the GIXXER and Let’s have met with positive customer sentiment. Customer satisfaction and word-of-mouth publicity are key factors that work in our favour. Growth in sales indicates that the market responds favourably to our products and we hope this is part of a continuing trend.”