GRT Hotels and Resorts, which runs a chain of hotels and jewellery showrooms, would be setting up serviced apartments under the brand name “GRT Vibes’ in important metros and pilgrimage centers.
Talking to reporters after the formal opening its tenth hotel “GRT Regency’ in the temple town of Tiruttani, one of the six abodes of Lord Muruga, 85 km from here, GRT Hotels Chief Operating Officer, Mr. Vikram Cotah said initially the serviced apartments would come up in Hyderabad and Coimbatore and then move to other centers.
He said Tirttani, which was witnessing rapid industrial’ growth, was one of the important destinations for the GRT Group as leading business conglomerates like Murugapa and MRF have set up their manufacturing facilities. Since more units are likely to come up in Tiruttani there was large scope for industrial growth, which in turn will also lead to the growth of the hospitality industry catering to both the domestic and international corporate travelers including the religious groups.
The two serviced apartments, with 35 and 47 rooms in Hyderabad and Coimbatore respectively will be opened by March 2015, he said, adding, the investments in these two projects would be between Rs. 7 crores and Rs. 10 crores. The GRT Hotels Group was also conducting market surveys in ten places, including the important pilgrimage centres of Kanniyakumari, Rameswaram and Tiruchirapalli to set up serviced apartments for the benefit of pilgrims and budget tourists.
“Each of the GRT Vibe Apartments will have 50 to 60 rooms with an investment of about Rs. 7 to 10 crores each. The new star rated hotel at Tiruttani was equipped with all facilities and has occupancy rates of more than 50 per cent. “The occupancy rates were 100 per cent during temple festivals and auspicious occasions like wedding season”, Mr. Vikram added.
Talking about the GRT jewellery showrooms, which has recently completed fifty years and has become a household name in the State, Mr. Vikram said the Group plans to have 50 showrooms by the end of 2017. “At present we have 25 showrooms spread across various cities in TN. By 2017, we will have 50 jewellery showrooms including New Delhi and Middle East and in States like Andhra Pradesh, Karnataka and Tamil Nadu”, he concluded.