Wednesday, July 30, 2014

Two million train in safe driving at Maruti Suzuki facilities

Maruti Suzuki India Ltd. (MSIL) has announced that over two million people have now been trained in safe driving at its various driving training facilities in the

MSIL, which started its safe driving initiative with the Institute of Driving Training and Research (IDTR) in partnership with the Delhi Government in 2000, said the two million milestone has been achieved this month.

Maruti Suzuki currently manages six IDTRs including two in NCR and one each in Dehradun, Baroda, Rohtak and Bahadurgarh, in partnership with State Governments. These institutes offer learner and refresher courses, including to commercial vehicle drivers. Many trainees find gainful employment after completing their training program. Over 1.3 million people have trained at IDTRs.

Maruti Suzuki also collaborates with its dealers who manage and operate nearly 320 Maruti Driving Schools (MDS) across the country. MDS are neighbourhood driving schools that are equipped with driving simulators and offer a mix of class-room and practical training by trained instructors (including women). Over half the people trained at MDS are women.

Mr. Mayank Pareek, Chief Operating Officer (Marketing and Sales), Maruti Suzuki India, said: “India needs high-quality training in safe driving on a massive scale. We are happy that we have touched two million people, but realise that this is only a drop in the ocean. Various corporates and all stakeholders have to collaborate to make India’s roads safe for its users”.

“We value the support of state governments and dealers in this effort, and are committed to scale up our effort”, he added.

Maruti Suzuki expects to train another 5 lakh people in safe driving in 2014-15.

The IDTRs and MDS also design customized programs for corporate employees, women and police and paramilitary personnel to expand the reach of safe driving practices. Nearly 5,000 tribal youth in Gujarat, many of them landless workers, have found jobs or turned successful entrepreneurs after being trained in the residential program at IDTR, Baroda, run by Maruti Suzuki in partnership with Gujarat government. Under its Safe Driving initiative, Maruti Suzuki also has “Train the Trainer” program that helps to multiply the impact.

Breaking barriers in heart care

Everyone knows that smoking is bad for health. It can cause heart disease, peripheral arterial disease (PAD), cancer, Alzheimer’s and a whole host of other problems. For years, scientists assumed that the damage was done either by the smoke or the nicotine. A new study on a group of smokers found something very surprising. The researchers discovered high levels of lead and cadmium in blood of those with artery damage. Those with the highest blood levels of these metals were three times more likely to develop PAD. The scientists concluded that not the smoke, but the heavy metals in cigarette smoke damage the lining of arteries, leading to more pronounced disease.

These metals don’t have to be very high to cause problems and the arterial disease can be was associated with lead concentrations only 13% higher than those without PAD. The toxins in cigarette smoke affect even non smokers and as the heavy metals are everywhere they are easily absorbed from the environment and many edibles. A little lead enter our body every time we sip coffee from a ceramic mug or smudges the fingers with lead containing ink when reading the daily newspaper. Even the computer monitor and television set contain lead and many candles contain lead in their wicks that raise the concentration of lead in the air when they burn.

The good news is that toxic heavy metals can be removed with a process known as chelation therapy. Medical practitioners have treated atherosclerotic disease that causes heart attack with chelation therapy for over 50 years. Till now lack of strong evidence relegated chelation therapy to complementary medicine practitioners, who reported good results. Over time evidence linking metals with cardiovascular disease and mortality gradually accumulated, suggesting a possible role for chelation therapy. Based on this concept the Trial to Assess Chelation Therapy (TACT) was conducted. In the study intravenous EDTA based chelation with multivitamins and multi-minerals was given. Total 1708 patients aged 50 years or above, who had already had a heart attack were studied. The treatment proved to be safe and reduced overall cardiovascular events by 18%. The benefit in patients with diabetes mellitus was even better with a 41% reduction in need for treatment.

Dr. Sibia, Director of Sibia Medical Centre, Ludhiana, introduced this service in India in the early 1990’s and hence is fondly referred to as Father of Chelation Therapy in India. He said: “The study validates what we are doing. Worldwide millions of patients with heart disease and poor circulation have chosen this treatment. We have personally seen benefit from chelation so we recommend it to our patients who want an alternative to surgery or stents. Chelation is safe and we have done over 2,300 chelations in 2013 and most of our patients are satisfied. As we provide ACAM (USA) protocol and international treatments at Indian cost popularity of our centre among overseas patients is increasing and patients from over 30 countries have availed various treatments at Sibia Medical Centre. Chelation Therapy can be life saving for patients who are unfit for surgery, where bypass or stent has failed and those who want to avoid surgery. An educational website provides more details of this treatment.”

Tuesday, July 29, 2014

SRM University wins Maruti Suzuki SUPRA SAEINDIA Students Formula 2014

The Camber racing team of SRM University won the Maruti Suzuki SUPRA SAEINDIA Students formula 2014 followed by the Octane racing team of College of Engineering, Pune and the Ojaswat racing team of Chandubhai’s Patel Institute of Technology, Gujarat.

The Madras Motor Race Track at Irrungatukottai was agog with excitement, anxiety and jubilation. The occasion was the third edition of Maruti Suzuki SUPRA SAE India Students Formula 2014 design competition where over 2000 engineering students from across the country had gathered to display and explain their prototype creations to the judges and other experts.

SUPRA SAE India is an international format design competition conceived to inculcate the design and manufacturing skills of engineering students from all over India.

Around two thousand engineering students from all over India along with the members of SAE, Maruti Suzuki and other auto industry giants participated in this three day event which has the ultimate goal of making India an international automotive hub.

The competition attracted 183 entries from all over India and based on very critical parameters 87 teams were chosen. Each team consisting 20-25 members. The total prize money is around Rs. 1 million.

“Student teams from 87 colleges have entered the final stages of the SUPRA SAE India Student Formula competition this year. It is not just a boys’ event. There are two all girls teams that are competing with their own race cars,” said Mr. Rajesh Kumar, General Manager for Marketing and Communications at Defiance Technologies Ltd.

The 87 prototype race cars would be subjected to various kinds of tests – noise, brakes and endurance, etc. “The cars will be driven by a student team member and the cars will have to do five laps during which the time taken, fuel consumption and other parameters would be measured,” said SAE India Deputy Director General, Mr. K. Shriramchandran.

According to the SUPRA SAE India Convener, Ms. S. Thirumalini, the event gives the students experience in designing as per specifications, sourcing of components, fabricating, costing and even marketing. “The maximum allowable spend on building the car is Rs. 10 lakhs. Till date, the lowest cost at which a race car was built is Rs. 1 lakh”.

The weight of the cars also has come down over the past two editions. “Over the past two events, the average weight of the cars has come down to 263 kg from around 400 kg due to use of different materials,” Ms. Thirumalini said.

Unlike in the past two editions, where Maruti’s 800cc engine was specified, this time the competing teams have to build their race cars with 610cc engines.

The students who participate in the competition have a definite edge over others in the job market as they gain practical experience - from designing a car to its launch and team work, said SUPRA SAEINDIA 2014 Advisor, Mr. N. Balasubramanian.

This program promotes real time industry experience for students as they learn to work in teams, work to schedules, apply engineering concepts, conduct computer analysis with design and simulation tools, and establish targets on costing and manufacturing a product.

The event was sponsored by Maruti Suzuki India Ltd. as the Title Sponsor and supported by Rajalakshmi Group of Institutions, Chennai. The other sponsors include Continental Automotive, Bharat Petroleum Corporation Ltd., Bosch, ALTAIR, ANSYS, Eaton, Indian Oil Corporation Ltd., ARAI, Victora Tools and Roots.

The organizer of the event, SAEINDIA – the Society of Automotive Engineers, India – is the largest strategic alliance partner to SAE International of the US. SAE International is a global association of more than 138,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries from over 117 countries in the world. SAE’s primary objectives are life-long learning and voluntary consensus standards development.

Indian law firm in London hails growth-oriented Budget

The new Government at the Centre has come out with its much-anticipated Budget for 2014 which promises to transform the country’s economic landscape and take it to a higher growth trajectory.

This has stated by Mr. Syarosh Zaiwalla, Founder and Senior Partner of the internationally renowned law firm, Zaiwalla and Co Solicitors, and the first Asian to establish an international law firm in London.

According to him, his firm has acted for several high-profile figures in recent years, including Saddam Hussein, the Dalai Lama and the Gandhi family, as well as the Chinese and UAE Governments. Tony Blair, in fact, had his work experience at Zaiwalla & Co. in maritime law.

Suzuki Motorcycle is official bike partner for Salman Khan starrer ‘Kick’

Salman Khan will once again be seen riding value packed Suzuki bikes in his upcoming movie ‘Kick’. Suzuki Motorcycle India Private Ltd. (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturers Suzuki Motor Corporation, Japan, is the official bike partner for the movie slated for a release on July 25, 2014. Salman endorses the Suzuki two-wheeler brand and his association with the two-wheeler major also reflects in the choice of bikes he prefers to ride in his movies.

As a part of the association, Suzuki will be launching a digital contest built around the movie. To engage the superstar’s fans across the globe, the contest will be promoted on the social media network and on Suzuki’s website. Suzuki will also take up co-branded promotion across media channels such as print media, electronic channels and virtual space to reach out to its customers and movie buffs.

While Salman fans eagerly wait for the new movie, Mr. Atul Gupta, Executive Vice President, Suzuki Motorcycle India Private Ltd., expressed his delight over the tie-up for official bike partner and said: “Salman Khan starrer Kick is releasing around Eid which in itself is an auspicious moment. All of us at Suzuki are extremely delighted to be associated with the movie as the official bike partner. Salman has a remarkable persona and his larger than life on screen presence complements our products featured in the movie. The action and the thrill which come packed with Suzuki’s products complement the tone and style of the movie. Our best wishes to the entire ‘KICK’ team.”

TÜV Rheinland bags Frost & Sullivan Award for EMC Testing

TÜV Rheinland of Germany, a worldwide leader in testing, training, inspection, consulting and certification, has announced that it has bagged the 2014 European Customer Value Enhancement Award in Electromagnetic Compatibility (EMC) Testing Services from Frost & Sullivan. Accomplishments include expertise in wireless technology, particularly in ZigBee and medical devices, involvement in standard writing organizations and exemplary customer service.

“This Award will serve as a big boost and provide further impetus to our fast growing EMC Testing services business in India. TÜV Rheinland merited the award because it effectively addresses the standardization issues faced by manufacturers, not only in Germany, but also in markets abroad”, said Mr. Enrico Ruhle, CEO & Managing Director, TÜV Rheinland South Asia. “TÜV Rheinland is the only certification body within India to have state-of-the-art 10 Meter Anechoic chamber for testing Radiate Emission and Radiated Susceptibility. This lab is FCC and IC approved that features best in class facilities with unique features to significantly reduce product development time and cost”.

“The Award for Customer Value Enhancement is presented each year to the company that has demonstrated excellence in proactively creating value for its clients with a focus on improving the ROI that customers make in its services or products”, said Mr. Kalyan Varma, Country Head, Product Safety & Quality, TÜV Rheinland India. “The recognition proves that TÜV Rheinland’s technical expertise and customer-centric mind-set are solid building blocks for the future success. Now, the bar is set even higher for us as we look to be a role model in the future.”

Frost & Sullivan’s Best Practices Awards are based entirely on the merit of the company, product, service, or technology being evaluated, and specific criteria for each award category have been developed leveraging the global expertise of the organization’s analysts and consultants.

TÜV Rheinland India offers a wide range of services in the field of Product Testing and Certification. The company specializes in offering testing facilities and capabilities for EMC / EMI, electrical safety, environmental, wireless, medical equipment’s, IT / telecom, PV, automation, household / commercial / industrial electrical & electronic products across wide range of applications.

Mercedes-Benz launches CLA 45 AMG

Heralding a new era of performance motoring in India, Mercedes-Benz recently launched the global style and performance heartthrob - the CLA 45 AMG - in India.

The CLA 45 AMG is all set to redefine performance driving in India as it boasts of the award winning ‘Most Powerful four-cylinder series production engine in the world’. It is for the first time in the history of the AMG brand, that a high-performance car powered by a four-cylinder engine is introduced.

The CLA 45 AMG the newest member of the AMG Performance Brand was launched in India by Mr. Eberhard Kern, Managing Director & CEO, Mercedes-Benz India at Buddh International Circuit.